Solution:

To inform the flyer’s content and structure, I interviewed marketing professionals and conducted benchmarking research to identify effective advertising touchpoints and package structures, aligning them with market-based pricing strategies. Drawing from this research, I developed a clear and compelling value proposition that integrated The Point’s brand voice with data-driven insights and creative direction, increasing both relevance and appeal. The final design is not only informative but also positions The Point as a collaborative partner, emphasizing the mutual benefit of building long-term relationships with advertisers. In my role as Editor-in-Chief, I included the flyer’s physical distribution — delivered alongside a recent printed edition of The Point — into the Business Manager’s job description. This strategic move ensured consistent, targeted outreach to potential advertisers.