
Challenge:
Design an engaging and cohesive event identity across media that announces our 2025 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, create a call to action and capture the spirit of PLNU and its graduates.
Solution:
I wanted to depict a celebratory, yet realistic sentiment of what it means for the 2025 graduating class to enter into the world as designers, innovators and resilient individuals. Steering away from clichés of blind optimism, my design leans into the ambiguity of not completely knowing what’s next. I aimed to denote the word: Shout! Through the use of various depictions of a mouth, slanted type and a fuzzy background, I communicate the layered reality of feeling both happy and confused, excited and nervous, loud, but uncertain. While still informing the viewer of the senior show events, my design plays on the arresting apprehension of my generation.
Deliverables:
22” x 34” Poster, 6” x 9” postcard, social media tease, Facebook banner.
CIVIC ENGAGEMENT
PLNU 2025 Senior Show